Joy Odunlami is the Group CEO of AJ Skylar Ltd, the parent company of Sshhh Lingerie Boutique and The Braiding Vault, with operations in Nigeria and London. Driven by a passion for helping women feel confident and empowered, Joy is redefining luxury for African women through body confidence, premium intimate wear, and protective hair care solutions. Her entrepreneurial journey was inspired by a desire to create a shopping experience that combines quality, comfort, and exceptional customer service.

Beyond business, Joy is deeply committed to mentorship, philanthropy, and nation building. Through local sourcing and manufacturing, she actively champions Made-in-Nigeria products while creating opportunities that contribute to economic growth and empowerment.